I began my career in film and media production in the early 1990s, moving into multimedia and the emerging commercial internet before spending many years as a creative director and partner in digital agencies. Since then, I’ve worked across everything from brand development, websites and corporate communications to investor materials, photography, film, digital campaigns and strategic advisory.

Much of that work has been for organisations operating in complex or specialised fields — particularly resources, industrial, technology and innovation-led businesses — where the challenge is often not simply making something look good, but understanding what needs to be communicated, why it matters, and who needs to understand it.

That has meant working closely with founders, executives, technical specialists and investors, sometimes on a single piece of communication and sometimes across a business for many years.

Today I work independently through AT Creative, bringing that experience together rather than separating it into traditional agency disciplines. Depending on the project, I might be helping clarify a business proposition, structure a website, develop an investor presentation, direct a film, design a brand, or simply help someone work out the clearest way to explain a complicated idea.

The common thread is communication: understanding the subject, finding what matters, and making it clear.